The FS University Seminar was
held online on August 19.

Seminar Title
"Overall Picture of Management and Theories of Product and Business Development
~Product Development through Lanchester Strategy~"

The lecturer was Mr. Shingo Fukami,
Representative Director of Fukami Management Co., Ltd.

The following topics were discussed:
1. Overall Picture of Management
Current Situation Analysis and Self-Assessment of Company Level
2. Principle of Profitability
3. Eight Major Factors of Management and Their Weighting
4. Importance of Product Strength and Sales Capability
5. How to Proceed with Product and Business Development
What is Risky New Business Development?
6. How to Create New Products
7. What is a Cinderella Product?
Case Studies and How to Find Them
8. Summary

Since there were few participants,
it became a luxurious time to proceed with the lecture while consulting Mr. Fukami about their company's challenges.

From the participants, we received feedback such as:
・"It was discovered that there are many problems.
I will use this for future reference!"

They seemed to have gained an overview of their company's situation,
and discovered specific challenges.

What was personally impressive was the following content:
・Lanchester Strategy
・Comparison of Ordinary Profit Per Person by Industry
・Better to be the head of a chicken than the tail of an ox
・Small-Scale First-Place Principle
・Partial First-Place Principle
・Segmentation Method to Become Number One
・Big Fish in a Small Pond Strategy
・How to Gather Information for New Product Development
・Product Development Cases in Parts Manufacturing Companies

There will be future opportunities for Mr. Fukami to speak at FS University, so those who could not participate this time, please join us then.